How Co-Creation Leads To Successful Innovation
Definitions of innovation continue to abound—sustaining, disrupting, process, technological, digital, business model—are just some of the different spins that put on this word (innovation) ... To me, true innovation is inherently about exploring first the ‘why’ and then the ‘how’ of coming up with new ways of creating and/or delivering value. It’s not just one or two people having a brilliant idea; it’s translating that idea or invention into something that creates value for a customer. It’s a team sport. That’s where co-creation comes into the picture. ...